We build Longform Stories for Companies.
As consumers, we’re wise enough to treat every advertisement with a huge grain of salt. The problem is that when businesses make their own advertisements, they do everything that would turn themselves off as a consumer. Don’t pile on the facts and features when you realize it doesn’t work anymore!
Although trends suggest we may be replaced by robots soon, for now your customers are still human beings. With needs, and feelings, and emotions. Those last two are important. This is where storytelling comes in. Good stories, crafted by experts—featuring continuous throughlines, context, and strategic use of narrative—have been proven to engage readers so they retain more information. They connect with your story. They become part of your story.
I know. That sounds weird. But it’s what Hollywood does, and it’s time marketers took a hint from Hollywood. We did.
